Virgin America flying into D/FW in December

Virgin America is flying into Dallas/Fort Worth.

The carrier - known for Wi-Fi on all of its airplanes and flight attendants with a reality TV show - announced on Tuesday that it is launching service from D/FW Airport to Los Angeles and San Francisco in December.

“Virgin America’s decision to launch service from DFW Airport to two major markets is a testament to the strength and vitality of the Dallas-Fort Worth region,” said D/FW Airport chief executive Jeff Fegan. “Our passengers will see a big benefit from the increased competition and the new Virgin America service.”

The new service will launch with daily flights from Los Angeles to D/FW starting on December 1 and with daily flights to San Francisco as of December 6.

With the announcement, Virgin America is offering a "Texas-sized" fare sale on those routes starting at $129. There are blackout dates around the holidays where the cheap fare is not offered. The sale ends on August 12.

"Before today, travelers along these routes had very little choice and we think a little healthy competition is always a good thing - especially for consumers," said Virgin America chief executive David Cush.

Virgin America, which is 25 percent owned by Sir Richard Branson's Virgin Group, launched in 2007 with its hub in San Francisco. It has about 100 flights a day with service to eleven destinations. On its website, the carrier says its aim is to "make flying good again" and touts its in-flight Wi-Fi Internet service and mood-lit cabins.

Earlier this year, its flight attendants were in a reality TV show called "Fly Girls" that aired on the CW network. The show was canceled after its first season.
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